CASE STUDY
TalentNet
TalentNet's white label talent-facing product, TalentCommunity was badly in need of an updated look and feel that functioned perfectly on all screen sizes.
The Challenge
Business leadership brought me a challenge: Bring our corporate clients higher quality hires by Increasing the number of applicants applying to their positions.
I researched features that would be likely to increase engagement and applied visual design best practices that I knew would do the same.
TalentCommunity
My Starting Point
The TalentCommunity overview page was rather bland with some poor visual design choices that made it difficult to read.
TalentCommunity
My redesign
Bright, colorful, and inviting with lots of ways to connect.
Shared Values
I created small components for short copy that would highlight the values the employer has for their workforce.
Warm, colorful photography
By creating a design that didn't need to fade out a hero image to be readable, I allowed us to choose bright, warm, contemporary images that would convey a sense of emotion and teamwork.
Human faces
I knew that users would respond to human faces in a social and emotional way that could help them visualize working with the employer.
Speak to the user
Rather than labeling the page with an H1 that said "[Employer] Contingent Workforce Experience," I addressed the benefit working there could offer to the user, "Take your career to the next level."
Soft invitations
I created two components that would allow users to make a soft commitment without actually applying for a role.
Slider component
A slider component would allow the employers to feature a variable number of images and text insights with users.
Adding video
I included the option of a large video that would bring working for the employer to life with color, motion, and sound.
Repeat the call to action
As the new page could potentially be much longer than the original, I added a second iteration of the search box.
The redesign netted us
Month over Month: July / August 2021
19%
increase in conversions
21%
increase in users
Bold, clean design
Rather than ghostly giant numbers overlaying tiny icons, I laid the "How it works" portion out with clean imagery that illustrated the three steps.
Dynamic map
Many of the multinational corporate clients had offices across the globe. Rather than just list those offices, I created an opportunity to see them mapped out globally.
